“is starting on …” Why is it Present?

I have exercise to create sentences in Present Continuous but in one of them is. ” The sales is starting on Monday”. My question is about time used here, in my opinion this will happens only in future ” On Monday” But the tense is Present so i’m little lost. What is different(in the meaning on structure) between this and Future Continuous like ” The sales will be starting in Monday”


We can use present verb forms to indicate that something is planned, scheduled or timetabled to happen in the future.

The simple present is used to make statements about events at a time
later than now, when the statements are based on present facts, and
when these facts are something fixed like a time-table, schedule,

My plane leaves at 18.00 tomorrow.

Simple present for future events

The present continuous is used to talk about arrangements for events
at a time later than now. There is a suggestion that more than one
person is aware of the event, and that some preparation has already

The sales are starting next Monday = The sales have been arranged and the stores have been or are being prepared.

Present Continuous for future arrangements

Source : Link , Question Author : Bestils , Answer Author : Michael Harvey

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