Lucky Strike cigarettes—it’s toasted (meaning?)

Right under the brand name Lucky Strike, it says “it’s toasted.” Any idea what that means?

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Lucky Strike - It's toasted!

As this excellent advertising poster from 1917 explains, Lucky Strike tobacco is toasted to hold its flavour – as opposed to the sun-drying method, which supposedly doesn’t allow the tobacco to retain its flavour so well. As to exactly what the toasting process consists of, I have no idea, and as far as I can tell it’s a closely-guarded secret!

A little more information about the slogan “It’s toasted” as an advertising campaign can be found here.

Source : Link , Question Author : Michael Rybkin , Answer Author : JMB

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