Users wrists or user’s wrists – addressing all wrists of users

I am launching new wearable software company with motto: Get your service on users wrists and I am not sure if it should be users or user’s.

By the motto, I want to tell that you can get your service to wrists of all your users. What is the correct way to write this?

Also, company name is WearSoft – is it valid for UK or USA or there is some hidden meaning which make this name inappropriate?

Thank, Jan


It should actually be “users’ wrists”, since this is a plural possessive:

Source : Link , Question Author : Jan Capek , Answer Author : Rawan Moukalled

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