What does “unimpressed” mean in this sentence?

I don’t completely understand its meaning in the sentence below.

Because of its lack of theaters, the city came, ironically, to be viewed as an unimpressed theater town, and that reputation led entrepreneurs to believe that it would be shrewd to build new theaters there.


From the context, I’d judge it to mean undeveloped or untapped (as in an untapped market).

No dictionary that I’ve found so far lists this sort of meaning, though.

Source : Link , Question Author : ablmf , Answer Author : mmyers

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