Word for someone who promotes a product/idea that he/she is invested in

The general idea is a conflict of interest. But, I am searching for an adjective or noun that describes this sort of behavior. All I can think of is self-serving or egoistic. Any thoughts?


unfairly prejudiced for or against someone or something.
“we will not tolerate this biased media coverage”

(Copied from Google’s definition of the word)

Or a person promoting their vested interests

a special interest in an existing system, arrangement, or institution
for particular personal reasons; the persons, groups, etc., who
benefit the most from existing business or financial systems


Source : Link , Question Author : Eddy , Answer Author : Avon

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