Word for someone who promotes a product/idea that he/she is invested in

The general idea is a conflict of interest. But, I am searching for an adjective or noun that describes this sort of behavior. All I can think of is self-serving or egoistic. Any thoughts?

Answer

biased
ˈbʌɪəst
adjective
unfairly prejudiced for or against someone or something.
“we will not tolerate this biased media coverage”

(Copied from Google’s definition of the word)

Or a person promoting their vested interests

a special interest in an existing system, arrangement, or institution
for particular personal reasons; the persons, groups, etc., who
benefit the most from existing business or financial systems

(dictionary.reference.com)

Attribution
Source : Link , Question Author : Eddy , Answer Author : Avon

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