I wish to have a slogan for a software company. The slogan that I thought of is something like “Adapting to your Changes” What I want to say with that slogan is, our company adapts well with the changes in requirements of the customers. Is it supposed to be “Adapting with your Changes” instead? Answer … Read more
My high kicks are not done in a line! The above sentence appeared as a legend in a T-shirt I saw once. It accompanied the caricature of a soccer player warming up, but I didn’t get the pun intended. When I told a friend of mine about this, he said that the joke might have … Read more
When thinking of short slogans or sayings there is great value in having something that is fun to say and has good shape, but not necessarily directly rhyming. If the rhyme is too literal, it tends to have a sing-songy tone. The phrase “Keep calm and carry on” felt as though it had the property … Read more
My friend contacted me to help him to translate a slogan into English. The slogan is for the company, that is manufacturing food under its own brand. And the slogan in Russian (“едим сами, кормим семьи, советуем вам”) says something like: “we eat it ourselves, we feed our families with it, we recommend it to … Read more
Here, you may find a call to arms of sorts by the Swedish most prominent telco. I was born Russian, and I live in Sweden, so English is just about my third language. And so the following line does not sound right in my head: Leadership is our drive. What’s your? Well, I want to … Read more
It irritates me that advertisers often claim a product is “New and Improved”. Surely, if something is new (ie, has not existed previously), it can’t be improved! And vice versa! Answer There is no rule that says advertising language must adhere to perfect logic; however, in this case you are simply being too restrictive in … Read more
How normal-sounding is the slogan “I’m lovin’ it” to native ears? I know it sounded quite odd to me when I first heard it — and it still sometimes does —, but I can’t even tell why. Sure, love is supposedly a stative verb, but it’s being used in progressive aspect all the time without … Read more
Not too long ago, Apple Computer used the phrase “Think Different” as an ad slogan. Is this a grammatical error (that is, it should be “Think Differently”), or are they trying to say something else (and what would it be)? Answer Merriam-Webster claim that different as an adverb dates at least as far back as … Read more
