I’m currently working in a slogan and my outcome so far is something like
Fine Results, Simple Methods
However, by googling “fine results”, the search results shows me that there is little to none usage of these words in that exact order.
I’m not asking for marketing advice or whatsoever, but I’m very concerned if this combination of words would sound odd to US English Speakers (which are my target audience);
And just to provide a bit more of context, by “fine results” I meant very good results. Something better than “okay results” but not exaggerated as:
- “amazing results”
- “astonishing results”
- “remarkable results”
- “wow such results”
I would be glad if anyone can help me on this or at least leave a comment telling me if it sounds strange to you or not 🙂
Answer
The way that people interpret fine depends on context and dialect. In BrE, fine is often used to mean something of high quality, but in AmE it often means meeting expectations, but nothing more.
In a slogan fine results, simple methods, I understand the results to be OK, but not really that good, they are nothing special. That may not be the message you want to convey.
Imagine a restaurant slogan OK food, reasonable prices. It may do for a review, but it doesn’t work as a slogan to attract people (for a reasonable price, I can get better than “OK” food if I know where to go).
Without exaggerating more than one would expect in a slogan, I would suggest great:
Great results, simple methods.
Great means very good of better than you’d expect. It doesn’t imply the results are amazing or astonishing, just that they are very good.
For the difference between great and fine, imagine both as an answer to how are you doing. If she tells you she’s fine, it’s not so good. If she says she’s doing great, it’s either sarcasm, or she’s happy.
Attribution
Source : Link , Question Author : kbtz , Answer Author : oerkelens
